Medium is message. A good medium will further communicate a good design. That medium could be Salt Paper Print, Egg Tempera, Illustrator, Fabric or even Decoupaged Collage. However the design shouldn't be the medium. Medium is a tool for design, not design itself. Design should not rest on the strengths of the medium for its idea. In today's world of xerox, mimeo, copy, and reproduction, medium is quickly lost in a slew of reprints. The texture or plasticity, the impasto or painterly strokes, the dullness or glossiness, the metallic or wooden, the sleek or the messy; all of these are dulled if not lost through reproduction. The communicated idea of the design must be stong enough to stand on its own without the medium, because very few people will ever see the original. They will only see it in reprinting. If the design relies too much the medium to be communicated clearly after reproduction, then the medium becomes masturbatory. Good for the designer, empty and meaningless for everyone else.