Design is not the image; Design is the message. Design is the active interaction between art and communication. American Culture is not ready to accept the New Design yet. The New Design must covertly ingratiate itself into American Culture. Should it come in the undetected garb of Americana? No, unless its only goal is to become part of the older generations' life. This, however, is not the goal of the New Design. It must become part of every generation's life. My generation, and the coming generations are ready and eager to embrace Design, but the commanding consuming generation is not ready yet. The influx of Design will be slow, perhaps even maddening, but its arrival will snap in with a thunderous clap of communicated ideas.